MUSIC MARKETING MADE EASY

ENGINEERING DATA ENGINES FOR INDEPENDENT ARTISTS

ENGINEERING DATA ENGINES FOR INDEPENDENT ARTISTS

ENGINEERING DATA ENGINES FOR INDEPENDENT ARTISTS

DhunLabs maps platform data, listener behavior, and target ads into clean release systems that trigger streaming algorithms organically

DhunLabs maps platform data, listener behavior, and target ads into clean release systems that trigger streaming algorithms organically

DhunLabs maps platform data, listener behavior, and target ads into clean release systems that trigger streaming algorithms organically

Delhi, India

Strategy · Playlists · Video · Education

Quiet metrics. Loud momentum.

Quiet metrics. Loud momentum.

A transparent look at the conversion variables that drive internal streaming distribution loops

A transparent look at the conversion variables that drive internal streaming distribution loops

27X

Popularity index lift achieved within closed campaign tracking windows

1:1

Playlist save-to-listener ratio capturing high-retention audience clusters

10,000+

active listeners streaming our playlists

1M+

music streams produced and managed

CLIENT CASE STUDY / KAASH

Scaling high retention listener from a flat zero

Scaling high retention listener from a flat zero

Scaling high retention listener from a flat zero

For “Kaash”, a Canadian hip hop artist, DhunLabs built a campaign around emotional recall: soft launching the song through meta advertising, micro playlists and production led storytelling scaling the moments that listeners saved and returned to.


Meta Advetising · Playlist seeding · Visual Edits

Meta Advetising · Playlist seeding · Visual Edits

01

01

LISTENERS LIFT

135X

135X


Monthly listeners growth within the first 7 days of running the campaign.

CAMPAIGN NOTES

The track’s hard vocal texture and lyrics became the campaign language: performer clips, punjabi playlist, and visual edits that felt discovered rather than pushed.

Marketed by DhunLabs


CLIENT CASE STUDY / KAAJ

Optimizing algorithmic weight for catalog releases

Optimizing algorithmic weight for catalog releases

Optimizing algorithmic weight for catalog releases

For Kaaj, DhunLabs targeted active catalog optimization to break past a fixed listener ceiling. By deploying cross platform optimization layers and amplifying user-generated content signals, we forced deeper algorithmic indexing sustaining monthly streaming momentum and pushing top tracks into active algorithmic playlist loops


Meta Advetising · Signal Amplification · Catalog Growth

Meta Advetising · Signal Amplification · Catalog Growth

02

02

LISTENERS LIFT

+56%

+56%


Net expansion in monthly baseline listeners by reacting to compounding platform recommendation nodes


CAMPAIGN NOTES

2X

Stream acceleration on primary focus singles, proving that baseline optimization directly translates into hard, recurring track plays.

Marketed by DhunLabs

+ 14 active campaigns currently scaling in closed distribution loops

We don’t over publish client rosters; we protect data integrity.


A playlist network built on taste, not volume.

A playlist network built on taste, not volume.

A playlist network built on taste, not volume.

DhunLabs operates closed, high intent listener ecosystems across targeted mood profiles and regional scenes.

DhunLabs operates closed, high intent listener ecosystems across targeted mood profiles and regional scenes.

everything feels a little to much

late night discovery / soft vocal pop / indie lofi

late night discovery / soft vocal pop / indie lofi

Ki Scene Aa?

punjabi / high energy / car drives

punjabi / high energy / car drives


LEARN FOR FREE | YOUTUBE

A channel preview built on data, not fluff

A channel preview built on data, not fluff

Stop buying dead playlists. Build your own instead

Stop buying dead playlists. Build your own instead

In this complete strategic breakdown, we pull back the curtain on how to engineer your own targeted listener pipelines for less than ₹1 per high-retention follower. Stop renting temporary real estate on bloated, botted public lists and learn how to secure owned data assets that trigger streaming algorithms permanently

Campaign breakdown

Playlist Curation

Algorithmic execution


Steal our VIRAL Ads

Steal our VIRAL Ads

Stop wasting ad spend on generic music video clips that get skipped in milliseconds. In this breakdown, we analyze the precise visual hooks, pacing mechanics, and content formats that capture high intent listeners. Learn how to design high conversion assets that drive click through rates up, force browser drop off down, and signal the platform to push your release organically

Campaign breakdown

Ad Creatives

Meta Ads

TAKE YOUR NEXT RELEASE TO THE CHARTS

Ready to build your growth engine?

Ready to build your growth engine?

Ready to build your growth engine?

We don't sell vanity metrics, fake playlist slots, or empty promises. DhunLabs builds dedicated data infrastructure designed to force platform recommendation engines to take over your distribution.

Let’s sit down, audit your catalog assets, and map out a clean algorithmic seeding run.

Start a conversation

DhunLabs

Music growth · Release Strategy · Real Results