Harman Sohi · Punjabi independent artist
0
monthly listeners at the start
~25K
monthly listeners within 30 days
- Meta ads built around the track's hook
- Conversion tracking on every step
- Placement in our playlist network
Data as of Oct 2026
WORK
Our Work: Real Music Campaign Results
The numbers don't lie.
A featured artist campaign, an open experiment and three dated receipts from our own ad accounts. Every figure is labelled with the metric it measures and the date it was taken.
~25K
Harman Sohi campaign · as of Oct 2026monthly listeners for a Punjabi artist in 30 days, starting from zero
60K+
20,955 + 19,844 + 16,318 + 3,699 · as of 7 Oct 2026combined followers across our 4 Spotify playlists
500K+
as of Oct 2026streams managed
₹1.5L+
Meta and Google ads, all campaigns · as of Oct 2026ad spend managed across our campaigns
100%
as of Oct 2026Bot-free. No botted playlists, ever.
Featured case study
Harman Sohi: 0 → ~25K monthly listeners in 30 days
Open experiment
₹15,000 to grow a Spotify playlist from scratch
We invested ₹15,000 to grow a Spotify playlist from zero, then published everything: the raw data, the backend analytics and the conversion maths. Watch it before you spend a rupee on playlist promotion.
- The raw campaign data
- The backend analytics
- The conversion maths, step by step
Receipts
Dated results from our own ad accounts
A tracked visit is a person who clicked an ad and landed on the playlist or song page, measured with the Meta Pixel ViewContent event on that landing step. It is not the same as a stream: not every visit becomes a stream, and streams also come from the playlist itself afterwards.
Our own playlist engine
1.82M
- impressions
- 3.78M
- impressions
- tracked visits
- 29,501
- tracked visits
- per tracked visit
- ₹1.53
- per tracked visit
- playlist followers now
- ~20.9K
- playlist followers now
How we grew our Punjabi playlist Ki Scene Aa? with about ₹45,200 of Meta ads.
Metric: tracked visits (Meta Pixel ViewContent)
Data as of Oct 2026
Ads that don't burn money
47,802
- lowest cost per visit
- ₹0.79
- lowest cost per visit
- average cost per visit
- ₹0.90
- average cost per visit
- total spend
- ₹43,052
- total spend
Two playlist-promotion campaigns on Meta.
Metric: tracked visits (Meta Pixel ViewContent)
Data as of Oct 2026
Receipt C
YouTubeYouTube views at scale
1,92,372
YouTube views in 8 weeks
- average per view
- ₹0.16
- average per view
- impressions
- 1.15M
- impressions
- spent
- ₹31,057
- spent
Google Ads video campaigns, 11 Aug to 7 Oct 2026.
Data as of Oct 2026
Data as of Oct 2026. Results vary by song, genre and audience. Nothing here is a guarantee.
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Keep exploring
- Meta ads for music promotion
How the hook-first ad campaigns behind these receipts work.
- Spotify playlist promotion
How our bot-free playlist review works.
- Free video lessons
Campaign breakdowns and the exact setups we use.